Many people think that the public market is just about bidding for contracts. But that's a misconception. Through strategic advertising, you can actually influence what gets purchased. If the sector doesn't know about your company's innovative and sustainable solutions, services and products, how will it be able to include them in its procurement?
Dagens Samhälle's editorial credibility and strong relationship with readers give advertisers' advertising and messages extra weight, notes Stefan Lundstedt, Senior Account Manager at Dagens Samhälle.
The public sector market is enormous and currently consists of approximately 3,700 public sector actors, which together account for a quarter of Sweden's GDP. However, it is a complex market, and it is easy to believe that advertising does not play any role in the sector - but that is far from the truth. Behind every decision in the public sector are people - managers, politicians and specialists - who, just like everyone else, are influenced by information and impressions. They are often thirsty for knowledge and are passionate about developing their operations and improving service to citizens. They simply want to create value for tax money.
Today's Society – your channel to decision-makers
To reach these influencers with your message, there is one channel that stands out: Dagens Samhälle. Here, managers, senior officials and politicians gather to stay updated and get inspiration.
– No other channel reaches so many of Sweden's more than 40,000 politicians, who are the grassroots in their parties. That is, the people who have the opportunity to put your issues on the political agenda, says Stefan Lundstedt, Senior Account Manager at Dagens Samhälle.
– Through Dagens Samhälle's various platforms – print, web and newsletter – you can reach your target group with both traditional brand-building advertising and more engaging native campaigns. Our editorial credibility and strong relationship with readers give your advertising and message extra weight, states Stefan Lundstedt.
How to succeed with your advertising for the public sector
Stefan Lundstedt, Senior Account Manager at Dagens Samhälle, shares his best tips:
- Educate and help: Many advertisers need help communicating correctly. Get help from the experts at Dagens Samhälle to create effective and, above all, relevant campaigns.
- Show understanding and respect: Adapt your message to their reality and challenges.
- Highlight good examples: Show how your company has helped other municipalities or regions create value. Use storytelling to make your message more interesting and memorable.
- Use native solutions: With native advertising, you can naturally integrate your message into Dagens Samhälle's editorial content.
Are you curious about exploring the opportunities in the public market?
Visit Dagens Samhälle's advertising website to learn more about their advertising products, target audience and statistics. There you will also find interesting information about how you can succeed with your marketing in the public sector. Don't miss Dagens Samhälle's film that explains why marketing aimed at the public sector is so important and what the processes look like. Remember: The public market is full of opportunities for companies that dare to invest in strategic and relevant advertising. It's about building relationships, showing value and being top-of-mind when decisions are made.